Ft. Lauderdale, FL
Boat Show visitor
follow up piece.
THE MIAMI BOAT SHOW JOURNAL
database and professional exterior and interior photographs of each
yacht displayed at the show, Xstream121 designed a newsletter to
mail to each individual that visited the Hargrave Yacht display.
Every copy of the
newsletter was unique and specific in detailing the individual's
interest at the boat show. It featured an article "about" the
visitor and their interests with a headline containing the visitors
name, and a letter from the president of Hargrave to the visitor.
newsletter's banner-head was designed to accept a variable photo of
the yacht of interest as well as a variable image of an interior
feature of the same yacht.
"about" the visitor.
A letter to
the visitor from the president.
banner-head image of yacht of interest.
photograph of interior feature of interest.